01
Bridal Boutiques
Stock designer gowns your local competitors can't get. Differentiate your floor, win brides looking for something not on every rack, and lock a brand to your city.
See exclusivity
B2B Wholesale · US & Canada
New designer bridal brands, exclusive to your store.
Wedding Roof gives boutiques, showrooms, and wholesale partners across the US & Canada European-designed bridal labels that aren't on every rack — below US retail, made in Armenia, with fast production and optional city-level exclusivity.
5
designer brands, rare in the US
120+
styles across the 2026 catalogs
2 wks
priority production for exclusive partners
City-level
exclusivity in your market
ROMANOVA
PATRICIA COUTURE
SONESTA
SONYA SOLEY
MARTHA
IChapter I — The Partner Index
Who we work with
A B2B platform for stores that sell wedding dresses
Wedding Roof is wholesale only. We work with three kinds of business across the US & Canada — and we do not sell to brides at retail.
02
Showrooms
Curate a distinctive line-up from five brands in one account. Order like an online store, restock fast, and present gowns that hold their value below US retail.
See the collections03
Resellers & Wholesale Partners
Source rare European-designed labels for your own network. One point of contact, priority production, and flexible payment for committed partners.
Register for accessIIChapter II — The Wedding Roof Advantage
Why Wedding Roof
Four reasons your store wins with us
Brands Rare in the US
Five European-designed labels that aren't on every rack. Give brides something special — and stop competing on the same gowns as the store across town.
✓New designers added regularly
✓Not mass-represented in your country
Below US Retail
Wholesale priced well under comparable US designer retail, so your margin stays healthy on gowns brides can't price-check elsewhere. Figures shown in your account.
✓No public prices — wholesale only
✓Margins that beat your current brands
Priority Production
Stop losing brides to long production times. Plain gowns in about 2 weeks, any model in up to 1 month for exclusive partners — with no rush surcharge.
✓Plain gowns ≈ 2 weeks
✓Any model ≤ 1 month
City-Level Exclusivity
Lock a brand to your store in your city. Competitors in your market can't carry the same label — turn a brand into a real advantage you own.
✓Population-based fair limits
✓Block nearby cities by agreement
IIIChapter III — The Brands
The brands we carry
Five designer labels, rare in the US
Hand-picked European-designed bridal brands, ready to cooperate with North American stores — all in one wholesale account. We keep adding new little-known designers.
IVChapter IV — Craft & Origin
Production & Craft
Handcrafted in Armenia, finished for North America
All Wedding Roof brands are produced in Armenia by experienced pattern makers, seamstresses, and embellishment specialists — with full quality control before every shipment.
◇
Quality fabrics
Lace, mikado, duchess satin, crepe, tulle and jacquard — selected per style for drape, photo finish, and durability on the floor.
✂
Hand-cut, hand-finished
Each gown is cut by a skilled pattern maker. Beading and embroidery applied by hand. Designer oversight on fit and finish.
⚙
Quality control
Cutting check, mid-production fit check, and a final QC pass on every gown before it ships to your store.
♻
One point of contact
All five brands ship through Wedding Roof — one account, one order, one invoice. No chasing separate manufacturers.
Production
Armenia
All brands produced in one country, under consistent quality standards.
Speed
From 2 weeks
Priority production for exclusive partners — plain gowns in about two weeks.
Sizing
US 2–22
Up to size 14 from stock; larger made to order. Colors: milk, ivory, nude.
Solo · Romanova
Daliana · Romanova
Renoir · Romanova
Bagheera · Sonesta
Bohemia · Sonesta
Solo · Detail
Renoir · Detail
Modigliani · Detail
VIChapter VI — The Commerce
Why it works for your store
The commercial case is simple
We don't post prices in public — that's by design. Brides shouldn't shop your wholesale. Inside your account you'll see exactly how far below US retail these brands sit. Here's what that means for the business.
Four ways Wedding Roof grows your numbers
| The problem today | With Wedding Roof |
|---|---|
| Same brands as every store nearby — you compete on price. | New brands, rare in the US — brides can't price-check them elsewhere. |
| Brides want a "Berta-look" gown on a Mori Lee budget. | Designer look, below retail — convert that bride instead of losing her. |
| Long production times push brides to buy elsewhere. | Fast production — standard partners get standard timelines; exclusive partners get priority production from 2 weeks. |
| Nothing sets your store apart. | City-level exclusivity — own a brand competitors can't touch. |
The margin logic
Because these brands aren't mass-represented in your country, brides can't comparison-shop them. That protects your retail price — so the gap between our wholesale and your shelf price stays wide, and the margin stays yours. Exact figures appear the moment your store is verified.
Differentiation you own
Stop selling price-checkable gowns. Carry labels the store across town simply can't get.
Healthy margin, protected
Below US retail with no public price to undercut you. Your shelf price holds.
Faster cash turn
Priority production means gowns reach brides — and revenue reaches you — sooner.
One account, five brands
Order like an online store, pay how you like, restock fast — no separate suppliers.
VIIChapter VII — The Problem
Why we exist
Wedding stores lose brides for four predictable reasons.
Our mission is to help you attract brides to your store with new brands that aren't massively represented in your country. Because every bride wants a special dress — not the same one as everyone else.
01
Same assortment as everyone
Stores lose customers because they carry the same brands as the shop down the road. → We give you new brands brides haven't seen.
02
The "Berta on a budget" bride
You waste time on brides who want a Berta-type gown at a Mori Lee price. → Convert her with designer looks below retail.
03
Nothing sets you apart
It's hard to separate yourself from competitors. → Get an advantage even if you don't have one today, with exclusivity.
04
Long production times
You lose brides to slow delivery. → Increase sales with fast production — and priority production from 2 weeks as an exclusive-partner bonus.
That's why we created Wedding Roof
Register for Access
Access convenient catalogs of little-known brands ready to cooperate — all in one place.
Register in the Wholesale section, choose dresses from any brand like an online store, and pay in the way that's convenient for you. We keep finding new, talented designers for your store.
VIIIChapter VIII — Exclusivity
City-level exclusivity
Lock a brand to your store, in your city.
Turn a brand into an advantage competitors can't copy. Exclusivity limits are tied fairly to your city's population — so a brand stays yours in your market.
Exclusivity is optional
You don't have to commit to exclusivity to work with us. Start with a first order and reorder as you grow — your city stays open, and standard partners get standard production timelines. Lock a brand only when you want the priority-production bonus and to keep competitors out of your market.
How the monthly limit is set
For every 100,000 residents in your city, the minimum monthly purchase per brand is:
| Brand | Per 100,000 residents |
|---|---|
| Romanova Atelier | 1 gown |
| Sonesta | 1 gown |
| Sonya Soley | 1 gown |
| Martha | 1 gown |
| Patricia Couture | 0.5 gown |
Only full gowns count toward the limit — accessories and separate pieces (corsets, skirts, trousers, jackets) are excluded. Full sets of nomenclature may be counted.
Off-season flexibility
From September to February you may reduce purchases up to 20% per brand. Overpayment made in season is credited to later months.
Block nearby cities
Want to keep a brand out of neighboring towns? Cover the population of your city plus the blocked region with your turnover.
How to secure it
Order three months ahead, or place a deposit covering the brand limit for future orders. If other stores already carry the brand locally, the limit rises 10% per store.
①
First in line
Exclusive partners get new collections before anyone else — present fresh gowns first in your market.
②
Flexible payment
By agreement, pay 100% before shipping with no upfront prepayment — keep your cash working longer.
③
Priority production
No rush surcharge: any model in up to 1 month, plain gowns without lace or decor in just 2 weeks.
IXChapter IX — The Process
How it works
Every brand, one account, ordered like an online store.
1
Apply
Wholesale application · tell us about your store
2
Activate your account
Secure email invite · create your own password
3
Browse & choose
Collections and styles · private wholesale pricing
4
Build your order
Size, color, quantity · submit in one account
5
Confirm & pay
Final quote · secure Payoneer payment link
One point of contact for every brand. No separate manufacturer accounts, no chasing — order everything in one place.
XChapter X — Wholesale Terms
Wholesale terms
Clear terms, the way professionals expect.
Wholesale pricing lives in your account — but here's everything else, in plain language, so you can decide before you register.
Access — Register in the Wholesale section. Once your store is verified, catalogs and pricing for all five brands appear in your account.
One basket — Choose dresses from any brand like an online store and check out together — no separate accounts per designer.
Pricing — Wholesale figures shown after verification. Below comparable US retail; never published publicly.
Payment — Pay in the way that's convenient for you. Exclusive partners: 100% before shipping with no upfront prepayment, by agreement.
One point of contact — Wedding Roof handles every brand. You don't deal with manufacturers directly.
Priority production — For exclusive partners: any model in up to 1 month, plain gowns without lace or decor in about 2 weeks — no rush surcharge.
Made in Armenia — All brands produced in one country under consistent quality control.
Shipping — Tracked delivery across the US & Canada. We've shipped to North America since 2020.
Size range — US 2–22. Up to size 14 from stock; larger sizes made to order.
Colors — Milk, ivory, and nude available across the collections.
City-level exclusivity — Lock a brand to your store. Limits are set by city population — roughly 1 gown per brand per 100,000 residents (Patricia Couture 0.5).
First access — Exclusive partners receive new collections before other clients.
Off-season relief — September–February you may reduce purchases up to 20% per brand; in-season overpayment carries forward.
Block nearby cities — Cover your population plus the blocked region's to keep a brand out of neighboring towns.
To secure it — Order three months ahead or place a deposit covering the brand limit. +10% per store already carrying the brand locally.
What counts — Only full gowns count toward limits; accessories and separate pieces are excluded.
XIChapter XI — Size & Fit
Size & Fit
Cut to US sizing your brides already know.
Gowns run US 2 to 22. Any model is available up to size 14 from stock; larger sizes are made to order. Standard colors: milk, ivory, and nude.
▢
Up to size 14 from stock
Most of the catalog ships from stock through US size 14, so you can serve the bulk of brides fast.
✎
Larger sizes made to order
Sizes 16–22 are produced to measurement by agreement — handcrafted to the same standard.
◇
Three core colors
Milk, ivory, and nude across the collections, with full measurement charts inside your account.
XIIChapter XII — Partner Voices
Partner results
What boutique buyers say about working with us
★★★★★
"Finally a brand the store across town can't get. We locked Romanova for our city and it's become the line brides come in asking for by name."
Boutique Owner · Ontario, Canada
★★★★★
"The brides who wanted a designer look on a smaller budget used to walk out. Now they say yes — same wow gown, a price that works for them and a margin that works for us."
Showroom Buyer · Austin, Texas
★★★★★
"Plain gowns in about two weeks changed how we sell. We can promise a short-timeline bride a date and actually keep it."
Owner · Pasadena, California
★★★★★
"Every brand, one account, one invoice. After juggling separate suppliers for years, ordering from Wedding Roof feels like an online store."
Reseller · Montreal, Quebec
★★★★★
"These labels aren't on every rack, so brides can't price-check them online. Our shelf price holds and the margin stays ours."
Owner · Atlanta, Georgia
★★★★★
"We refreshed our whole floor with brands no one else around us carries. It gave the store a point of view again."
Showroom · Brooklyn, New York
Wedding Roof LLP · United Kingdom
Serving US & Canada since 2020
5 designer brands
Made in Armenia
XIIIChapter XIII — Questions Answered
FAQ
Common questions before you register
Wedding Roof is a B2B wholesale platform for bridal boutiques, showrooms, and resellers / wholesale partners across the US and Canada. We do not sell to brides at retail.
Wholesale prices and full catalogs live inside your account. Register for wholesale access, and once your store is verified you can browse every brand, see pricing, and order like an online store. We don't publish prices so brides can't shop your wholesale.
Our brands are priced well below comparable US designer retail, so your store keeps a healthy margin while offering gowns that aren't on every rack. Exact wholesale figures appear after you register.
Five European-designed labels rare in the US: Romanova Atelier, Patricia Couture, Sonesta, Sonya Soley, and Martha. We keep adding new, little-known designers ready to cooperate with North American stores.
All production is in Armenia. Gowns are handcrafted by experienced pattern makers, seamstresses, and embellishment specialists, with full quality control before shipping.
Gowns are cut to US sizes 2 to 22. Any model is available up to size 14 from stock; larger sizes are made to order. Standard colors are milk, ivory, and nude.
You can lock a brand to your store in your city. The minimum monthly purchase is tied to city population — roughly one gown per brand for every 100,000 residents (Patricia Couture counts as 0.5) — which keeps competing stores in your market from carrying the same label.
Standard partners get standard production timelines, confirmed with your order. Priority production is an exclusive-partner bonus: plain gowns in about 2 weeks, any model in up to 1 month — with no rush surcharge.
Pay in the way that's convenient for you. Exclusive partners can pay 100% before shipping with no upfront prepayment, by agreement. To secure exclusivity, a store orders three months ahead or places a deposit covering the brand limit.
Yes. During the low season (September to February) you may reduce purchases by up to 20% per brand, and any overpayment made in season can be credited against later months.
No. Wedding Roof is your single wholesale point of contact for every brand. You order everything in one place and pay in the way that's convenient for you.
After registration, all dresses from every brand are in one place. You choose them like an online store and pay how you like — no separate accounts per designer.
Yes. New boutiques and showrooms are welcome — especially in cities we don't yet cover, where exclusivity is still open. Register and our team will help you choose a starter selection.
Yes. We've worked with US and Canadian stores since 2020 and ship across North America with tracked delivery.
XIVChapter XIV — The Inquiry
Wholesale access
Register your store and unlock all five brands.
Once your store is verified you'll see catalogs and wholesale pricing in your account — and order like an online store.
5
Brands, one account
Rare in the US, ordered together
↓
Below US retail
Wholesale figures shown after verification
◈
City exclusivity
Lock a brand to your market
2w
Priority production
Plain gowns in about two weeks
Prefer to talk?
Email our B2B team — we'll set up your wholesale account and answer anything.
weddingroof.b2b@gmail.comRegister for Wholesale Access
✓ Application received. Check your email for confirmation. Once approved, you'll receive a secure invitation to create your partner password.
Wholesale pricing is shared inside your account once your store is verified. No spam, no commitment required.
XVChapter XV — Wholesale Journal
Wholesale Insights Blog
View All Articles
Resources for bridal boutiques and wholesale partners
Wholesale Strategy
How Bridal Boutiques Choose the Right Wholesale Supplier
Register for Access
Retail Profitability
How Mid-Market Bridal Stores Improve Margins with Better Assortment
Register for Access
Bridal Trends
Wedding Dress Silhouettes That Sell Best in Modern Bridal Boutiques
Register for AccessXVIChapter XVI — Closing Folio
Ready to get started?
Register your store and unlock all five brands.
Designer bridal labels rare in the US, below retail, made in Armenia — exclusive to your city. No commitment to register.